This client had started up a new business and was keen to exploit as much local business as he could within a pre-set defined geographical area.

It was his view that when driving to and from jobs in this area people would notice his distinctive van with its eye-catching livery and should they ever require any heating or plumbing services, they may remember the van and the name or at least some of the name.

The brief was to get to the best possible position in Google for RC Plumbing and Heating, this was his primary objective.


We were able to carry out some research and suggest a few more search terms that would be beneficial to the client and we inserted them into the copy of the website.

We managed to get the site onto page one of Google with nearly 4 million competing pages.

We produced a distinctive, yet easily recognizable map of the area.

We provided a testimonial page which as well as giving customers’ confidence in our client’s business, will enable us to post new testimonials as they become available which will provide regular extra copy to help keep the site dynamic and maintain its position in the search engine results pages.

We provided several pictures related to both the heating menu and the plumbing menu which gave a clear visual idea of the sort of work our client is looking to carry out. It also enabled us to insert some extra keywords in the description on each picture.


"I have just used Will Poole Designs to set up my website and email, I had no knowledge on this but Chris and Will helped me every step of the way and delivered exactly what I wanted with no fuss and great communication and have recommended them to a business friend who is looking for a new website.

I will continue to recommend them to anyone who needs a website or a website overhaul".

R C Plumbing and Heating - Okehampton